In a series of major announcements, several public companies have recently reaffirmed their aggressive Bitcoin accumulation strategy, strengthening the "Bitcoin Treasury Company" trend as an emerging investment model. Strategy (formerly MicroStrategy), The Blockchain Group, and Metaplanet have each unveiled new financial initiatives aimed at massively increasing their BTC reserves, illustrating a strategic shift that could redefine traditional financial dynamics.
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Strategy Makes Bold Move with $21 Billion Raise American giant Strategy, led by Michael Saylor, announced Monday a preferred stock offering program worth $21 billion. These securities, offering an 8% yield, will be convertible into common stock, enabling Strategy to fund its Bitcoin treasury expansion. This "at-the-market" (ATM) program will allow for gradual fundraising based on market conditions, a prudent and strategic approach to optimize Bitcoin acquisition.
"We aim to continue accumulating Bitcoin while providing investors with flexible exposure to this asset," the company stated. This announcement marks the largest Bitcoin financing initiative ever undertaken by a public company.
>> Read also - Launch of France's First Bitcoin Think Tank
The Blockchain Group: World First with Bitcoin-Convertible Bonds Meanwhile, The Blockchain Group, Europe's first Bitcoin Treasury Company, has unveiled a €48.6 million (approximately 600 BTC) convertible bond issue. A major portion of these bonds was subscribed directly in Bitcoin, a first for a listed company.
This operation places The Blockchain Group among the top 30 companies worldwide by BTC holdings. The fundraising, backed by strategic investors including Fulgur Ventures, Adam Back, and TOBAM, demonstrates companies' growing willingness to use Bitcoin as a strategic reserve asset.
"Investors subscribing to this type of operation are typically convinced of Bitcoin's upward trajectory. They believe exposure to Bitcoin over a five-year period is more logical than maintaining euro risk," stated Alexandre Laizet, Deputy CEO of The Blockchain Group, in an interview with The Big Whale.
"Through this issuance, we're increasing our Bitcoin-per-share ratio, perfectly aligning our assets and liabilities in BTC," he adds.
>> Read also - Alexandre Laizet (The Blockchain Group): "We are essentially the European MicroStrategy"
Metaplanet Accelerates Past 2,800 BTC In Japan, Metaplanet continues its rapid transformation. The company announced in early March the acquisition of 497 bitcoins for $44 million, bringing its total to 2,888 bitcoins. Since the start of the year, it has accumulated 794 bitcoins, with a clear target: reaching 21,000 BTC by 2026.
The impact was immediate: Metaplanet's stock jumped 19% in one day on the Tokyo Stock Exchange, reflecting market enthusiasm for its accumulation strategy. With this latest acquisition, Metaplanet becomes Asia's largest listed Bitcoin holder and the 12th largest worldwide.
"We're also exploring international listing options to make our stock more accessible to investors," said CEO Simon Gerovich, confirming discussions with the New York Stock Exchange and Nasdaq.
A New Business Model Emerging? This trio of announcements shows that the Bitcoin Treasury Company is no longer an isolated phenomenon. Following Strategy's lead from 2020, other companies are now adopting Bitcoin as their primary reserve asset, fundamentally changing traditional financial dynamics.
"Bitcoin Treasury Companies could become the world's most capitalized companies," predicts Alexandre Laizet.
"And when a company reaches such size, it can pivot and adapt easily to market evolution. It's a doubly effective strategy: short-term recapitalization and optimal positioning for future adaptation."
With companies raising billions to accumulate BTC, the question is no longer whether Bitcoin will be adopted by institutions, but how quickly this transition will accelerate.
>> Join our special event on Bitcoin Treasury Companies on March 27oin Treasury Companies
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