Basically we are a social media with designed to be global. The 3 main points we bring are the followings: - New "pay-to-own" business model that allows to not depend on users' attention to finance the platform and makes users the owners at each paid subscription (platform tokens granted) - New moderation system, mixing users (60-75%) and AI (40-25%), focusing on mindset / sentiment analysis in which the content is posted rather than on rough content. Indeed we assume that depending on each one's background, opinions will remain different but that we can all agree on intention / mindset (no hatred / violence, willingness to discuss with different views, to learn rather than only convince). - New design of engagement that rewards universal values good for the whole community and measured in interactions such as: 1) Respect of others (incentive granted when users moderate), 2) Altruism (visibility, voting power increased when tipsing tokens to others for their content), 3) Quality (tokens received at each "like" received, 4) Specific validated hard skills. - Bridge web 2.0 => web3: we are based on web3 architecture / philosophy but adress the target suffering the pains where it is which means the web 2.0 average users.