Props

The Props (PROPS) token is part of a decentralized ecosystem of video applications built by YouNow. The project aimed to create a platform where users could earn and hold PROPS tokens for their contributions to the network, ensuring that network value flows back to those who help it grow. This approach aligns stakeholders across the platform, providing a more equitable distribution of value.

The PROPS token pre-sales opened on CoinList and Republic Crypto, with a deadline of January 11, 2018. The token sale hit its hard cap, and investments were allocated on a first-come, first-served basis. The project's community, comprising millions of users and content creators, was already active in digital currency transactions, which was expected to drive demand for PROPS from the start.

Props was designed to be a widely used cryptocurrency, with users holding tokens to promote content, access exclusive features, and signal status across media apps. The larger the network, the more valuable these benefits. Mainstream users could engage on the platform without needing to understand the underlying cryptoeconomics, driving demand for PROPS through in-app purchases.

The Props ecosystem included many-to-many video infrastructure, enabling various forms of video content and social interactions. Apps like Rize, a social video app, leveraged this infrastructure, and developers built social video games and other interactive experiences. These use cases further drove user growth and token demand.

The Decentralized Media Foundation, a non-profit entity, played a key role in distributing tokens over multiple years to developers and creators who contributed value to the ecosystem. The Foundation reserved 50% of the total supply, ensuring that the majority of tokens would be distributed over time to partners and the public.

Props became the first SEC-qualified crypto token for consumers, allowing it to reward contributing apps, users, and validators with a financial stake in the network they helped grow. This milestone enabled Props to be available to 47 million registered YouNow users, with tokens allocated based on users' contributions to the network.

Overall, Props aimed to create a decentralized ecosystem where users were rewarded for their contributions, aligning stakeholders and promoting a more equitable distribution of value within the network.

The crypto Props (PROPS) is a digital asset designed to create an ecosystem where network value flows back to the people who help grow it. This ecosystem aims to better align stakeholders across the platform by transparently and programmatically rewarding users for their contributions. Here's a detailed overview of how it works:

PROPS is built around a many-to-many video infrastructure, enabling various video applications such as video-on-demand, video chat, linear content, and multi-user live streaming. This infrastructure allows creators and developers to drive user engagement and earn rewards in PROPS tokens. The token is essential for promoting content, accessing exclusive features, and signaling status across media apps. As the network grows, the value of these benefits increases, driving demand for PROPS.

The ecosystem is designed to encourage user activity, which in turn drives demand for PROPS. Mainstream users can engage with the platform without needing to understand the underlying cryptoeconomics. They can participate for free or through in-app purchases, which further boosts demand for the token. The platform includes social video apps like Rize, which leverages the PROPS video infrastructure, allowing users to chat with friends, engage with content creators, and watch linear content together.

To build a vibrant community, the token distribution is structured to offer opportunities for as many people as possible to participate. Users can buy PROPS or earn them by growing the network. This approach helps to align stakeholders and create a decentralized ecosystem of video applications that empowers all stakeholders.

PROPS also offers a lucrative staking opportunity with a high annual percentage yield (APY) of 55.0%. This allows users to maximize their crypto earnings by staking their PROPS tokens, providing a passive income stream.

Crypto prop trading firms, like Breakout, provide traders with capital and resources once they pass an evaluation process. These firms source liquidity directly from tier-1 centralized exchanges, enabling traders to access a broad and deep market. Traders can use PROPS as part of their trading strategies, benefiting from the token's inherent volatility and potential for high returns.

Overall, the PROPS ecosystem is designed to create a decentralized and community-driven platform where users are rewarded for their contributions, and traders can leverage the token's potential for high returns through staking and trading.

The token Props (PROPS) has several strengths that contribute to its potential success and value:

1. Decentralized Network: Props creates a decentralized network of apps operated by independent developers, who share an underlying token. This allows for collective network effects, where the growth of one app benefits the entire network.

2. Easy Integration: Props abstracts blockchain’s technological and regulatory complexity, making it easy for apps to integrate the Props Token and grant users unique benefits and a financial stake in the network.

3. Staking and Rewards: Props holders can stake their tokens and earn rewards for participating in the network. This incentivizes users to contribute to the network's growth and aligns stakeholders' interests.

4. Subjective Rewards Distribution: Rewards are allocated based on subjective evaluations by stakers, considering both on-chain and off-chain data. This ensures that rewards are distributed more accurately, reflecting the true value each app brings to the protocol.

5. App Points System: Props allows apps to have their own internal points systems, where value is closely correlated to each app's success. This enhances the overall utility and flexibility of the Props ecosystem.

6. Decentralized Governance: The Props Protocol is designed to be fully compatible with decentralized governance, ensuring that control of the protocol is in the hands of the Props community.

7. Strong Backing: Props is backed by prominent investors such as Union Square Ventures, Venrock, Comcast Ventures, Zeev Ventures, and others, providing credibility and support for the project.

These strengths position Props as a robust and inclusive platform that empowers users and developers, fostering a thriving ecosystem.

Props (PROPS) is a cryptocurrency project that, like any other investment, carries inherent financial risks. These risks can be broadly categorized into several types:

Market risk is the potential loss due to overall market movements. Factors such as geopolitical events, economic data releases, and interest rate changes can lead to broad market swings affecting the value of Props (PROPS). This risk is particularly significant in the context of prop trading, where profitability closely aligns with market conditions.

Liquidity risk centers on the ease with which Props (PROPS) can be bought or sold without adversely affecting its price. If Props (PROPS) has low liquidity, it may be difficult to sell the token quickly enough without causing a significant price change, leading to potential losses.

Operational risk arises from internal failures, such as technological glitches, human error, or breakdowns in internal processes. This risk can disrupt trading activities and undermine profitability, especially if Props (PROPS) relies on complex systems or infrastructure.

Leverage risk is associated with the use of borrowed capital to amplify returns. While leveraging can magnify profits, it can equally magnify losses, making it a double-edged sword. Props (PROPS) investors should be cautious when using leverage, as it can lead to rapid losses, especially in volatile market conditions.

Credit risk arises when a counterparty fails to meet its financial obligations. In the context of Props (PROPS), this risk is relevant if the project engages in transactions with other financial institutions or counterparties. Effective risk management necessitates the thorough assessment and mitigation of credit risk to evade scenarios of default.

Regulatory risk is the potential impact of changing laws, regulations, or policies on the value of Props (PROPS). As the regulatory environment for cryptocurrencies continues to evolve, Props (PROPS) may face challenges or restrictions that affect its market performance.

Props (PROPS) may also face performance-based risks, such as the potential for significant losses during periods of market volatility. The project's success is closely tied to the performance of its traders and the effectiveness of its risk management strategies.

Some prop firms, including those involved with Props (PROPS), may charge subscription or membership fees. Traders might have to complete a challenge before they can officially join the programme and receive funding, and some companies may charge them for this opportunity. This model is being phased out amid regulatory crackdowns and technological advancements.

Understanding and managing these risks is crucial for investors in Props (PROPS) to navigate the complexities of the project and make informed decisions.

• Joseph Perello: Founder & CEO of Props.
• Oliver Blodgett: Co-Founder & COO of Props.
• Alyssa Clark: Vice President at Props.
• Neil Williams: Developer at Props.
• Holly Lanahan: Head of Sales at Props.
• Megan Matera: Director of Client Success at Props.
• Malcolm Mead: Senior Manager, Media and Business Intelligence at Props.
• Quinn Gawronski: Head of Content and Creators at Props.
• Mohamed Salama: Product Team member at Props.
• Josie Krentz: Design Leader at Props.
• Tessa Queri: Associate Producer at Props.
• Casey Hamilton: Marketing Data Analyst at Props.
• Isabella Chuecos: Associate Content + Creator Manager at Props.
• Michael Lamont: Board Member and Founding Investor at Props.
• Krishna Bhagavathula: Board Member at Props.
• Paul Speaker: Board Member at Props.
• Lee Sosin: Advisor at Props.
• David Sussman: Advisor and Investor at Props.
• Jonathan Achai: Chief Engineer, leading Props PBC's platform and blockchain engineering efforts.